National Park Trust Staff
Communications and Program Manager
Communications and Program Manager
Job Title: Communications and Programs Manager
Reports to: Director of Strategic Partnerships
About National Park Trust
For 36 years, National Park Trust (NPT), a dynamic 501(c)3 nonprofit located in Rockville (MD), has preserved and protected our national parks through the acquisition of high-priority parklands. To date, these efforts have benefited 44 national park sites. NPT also understands the critical importance of engaging children with our treasured natural, cultural, and historic areas, by building a pipeline of future outdoor enthusiasts and conservationists that reflect the rich diversity of our country. Since 2009, this has been accomplished through NPT’s two national youth outdoor education initiatives: the Buddy Bison School Program and Kids to Parks Day.
NPT is looking for a self-motivated and talented Communications and Programs Manager to lead the organization’s overall communications strategy and manage one of NPT’s signature programs, Kids to Parks Day. This position is an excellent opportunity to build experience as a marketing and communications professional for a national non-profit.
The person in this role will be in charge of producing high-quality content that engages external audiences and builds brand recognition. The Communications and Programs Manager’s main duties will also include creating informative and innovative online content, developing and implementing a robust social media strategy, writing press releases and articles, and managing media opportunities to share our organization’s impact, programs, and services. The ideal candidate must be able to multitask and be an excellent communicator with superb writing, presentation, and organizational skills. Candidates should also have a passion for parks and public lands or a willingness to gain a deeper connection with the outdoors. This is a full-time 40 hours/week position.
Communications, Public Relations, Marketing and Social Media (70%)
- Oversee and execute integrated comprehensive communications strategy working closely with Executive Director, Director of Strategic Partnerships, Chief Development Officer, Director of Youth Programs, Office Administrator, and PR and Digital Strategy consultants.
- Draft and edit content to ensure that messaging is timely, relevant and consistent with NPT’s program, branding, and communication goals.
- Create and share engaging, timely, and dynamic content and copy to distribute across a variety of communication platforms and channels.
- Manage online community by monitoring and cultivating online conversations with fans and followers and provide timely responses to incoming queries.
- Closely monitor social media platforms and website analytics and content performance, compiling reports that interpret the data for NPT and Kids to Parks Day.
- Design, write, copy-edit, and produce communications materials including website features, newsletter articles, reports, fact sheets, presentations, printed materials, video scripts, social media, annual report, and more.
- Assist in the development of the monthly editorial calendar, researching current news, industry trends, relevant upcoming cultural moments to incorporate, and topics relevant to public lands.
- Manage process and update photo library including photos from youth programs and land programs.
- Produce short program and donor focused videos.
- Create informative and interesting press kits for local and national media and organize deskside briefing as appropriate.
- Coordinate and assist with event planning.
- Serve as one of the spokespersons for NPT.
- Support board with communication and program materials.
Program Management (30%)
- Manage and oversee all operational aspects of NPT’s national Kids to Parks Day working closely with the Director of Strategic Partnerships, Executive Director, and Office Administrator, and PR and Digital Strategy consultants.
- Coordinate communication plans with national partners, collaborators, and sponsors.
- Engagement and communications with mayors and town councils across the country.
- Engagement and communications with parks and public lands officials – local, state and national.
- Oversight of accurate and timely content on Kids to Parks Day website (kidstoparks.org).
- Develop partner and event host toolkits with tools and resources to help partners and hosts with local and national outreach.
- Manage interns throughout the year.
- Work with Director of Strategic Partnerships to create KTP promotional materials including stickers, posters, banners, t-shirts and more.
Required experience and expertise:
- Exceptional communications skills – written, verbal, and visual with 5 years of experience with traditional and social media.
- Project management experience (3+ years) and ability to work effectively with a team and meet deadlines.
- Strong organization skills with the ability to multi-task and pay attention to detail.
- Confident public speaker
- Creative and strategic thinker
- A high proficiency with Excel, PowerPoint, Adobe Creative Suite, Mailchimp, and WordPress, is preferred.
- Proven professional experience using social media platforms (including, but not limited to, Facebook, Twitter, Instagram, and LinkedIn) to engage online audiences and communicate organizational priorities.
- Proven flexibility in writing styles, both in creative and tactical materials.
- Analytical thinking, research, and editing skills.
- Excited to serve as a team member with a can-do attitude and with strong relationship-building skills who is nimble and tactical under pressure.
- Flexibility and poise while juggling multiple projects in a fast-paced environment with ability to troubleshoot when necessary.
- A passion for the mission and desire to gain great experience.
- Some travel is required.
- Bachelor’s Degree required
If you know you are the perfect candidate for this position, we want to hear from you. Please submit a cover letter and resume to Human Resources at HR@parktrust.org. Please indicate “Communications and Programs Manager” in the subject line of the e-mail. Your cover letter should explain your interests, what you hope to gain, and what you can contribute to the position.
Job Title: Education Coordinator
Reports To: Director of Youth Programs
About National Park Trust
For 36 years, National Park Trust (NPT) has preserved and protected our national parks through the acquisition of high-priority parklands. To date, these efforts have benefited 44 national park sites. NPT also understands the critical importance of engaging children with our treasured natural, cultural, and historic areas, by building a pipeline of future outdoor enthusiasts and conservationists that reflect the rich diversity of our country. Since 2009, this has been accomplished through NPT’s two national youth outdoor education initiatives: the Buddy Bison School Programs and Kids to Parks Day.
NPT seeks an Education Coordinator to support our growing national youth programs. This position will primarily involve working with all aspects of the Buddy Bison School Programs, which provides 250+ Title-I schools across the country with unique park experiences and educational resources focused on parks, public lands, and the outdoors. Primary responsibilities include administering and organizing park field trips and facilitating all logistics required for teachers and students. It may also require support for NPT’s annual Kids to Parks Day National School Contest which provides approximately 100 grants to schools across the country. Candidates may also be asked to support the Buddy Bison Student Ambassador Program or the Mascot Program. Candidates must have strong writing, communication, and outreach skills, the ability to work on multiple projects simultaneously and a vision for the growth of the program. Candidates must also have the ability to build strong relationship with program sponsors, schools officials, and teachers. A strong interest in working with students is also required. Those with previous teaching experience and a passion for parks and the outdoors are strongly encouraged to apply. This is a full-time 40 hours/week position.
Youth Education Programs (90%)
- Assist in all aspects of NPT’s national youth outdoor education programs, primarily the ongoing major expansion of Buddy Bison School program
- Administer and coordinate field trip experiences for Buddy Bison schools nationwide
- Facilitate all logistics and serve as program lead for Buddy Bison event with parks, schools, and various program partners; prepare trip sheets and track funding from donors for specific schools
- In-state and out-of-state travel will be required for Buddy Bison school events
- Prepare written reports on Buddy Bison trips and maintain clear communication regarding all trip aspects with Director of Youth Programs
- Contribute to weekly agenda for youth programs meetings
- Maintain and expand the Buddy Bison Student Ambassador program
- Facilitate the Buddy Bison mascot costume rental program
- Draft articles for NPT’s monthly student newsletter, Buddy Bison’s Buzz
- Develop education materials, including press releases, resource toolkits, and social media if needed; create NPT youth programs protocols if needed
- Assist in the implementation of annual Kids to Parks Day National School Contest
Website Management/Other Responsibilities (10%)
- Assist in maintaining NPT student website (buddybison.org); upload articles and create new content
- Assist Director of Youth Programs in preparing materials for board reports
- Use social media to enhance NPT’s visibility and reach
Skills and Qualifications:
- Minimum 4-year college degree from an accredited college or university
- Prior teaching experience is strongly desired
- Passion for parks and the outdoors
- Willingness to travel to work with teachers and students and partners
- Strong communication skills (written, phone and in-person). Written documents will include email communications, newsletters, press releases, website content, social media, and other needs that arise
- Excellent organization skills
- Able to multi-task and keep focus on long term and short term goals and needs
- Excellent interpersonal skills and the ability to work well in a team or independently, as needed
- Self-starter, ability to work on multiple projects at once
- Creative and open to expressing new ideas to improve programming
- Familiarity with web development, particularly WordPress, is a plus
- Proficient in Microsoft Word, PowerPoint, and Excel spreadsheets
- Basic understanding of social media platforms (Facebook, Instagram, Twitter)
- Basic Adobe Photoshop, InDesign and Illustrator skills are highly recommended
- Willing to be flexible with hours depending on the needs of the organization
- Able to troubleshoot, with the flexibility to adapt to the program’s changing needs.
Please submit the following to Human Resources at HR@parktrust.org
- Cover letter explaining your interests, what you hope to gain, and what you can contribute to the position.
- Current resume
COMMUNICATION AND PROGRAM MANAGEMENT INTERN
National Park Trust (NPT) seeks a Communications and Program Management Intern to support the efforts behind the annual Kids to Parks Day initiative, the Buddy Bison School Program, and the Buddy Bison Great Outdoors program. This individual will help with marketing efforts, program outreach, and program management, including creating social media content, managing web content, and conducting outreach to community partners. This is a part-time (16-24 hour/week) temporary paid position (12-24 weeks) in a friendly, informal, and progressive work environment. Interns have the opportunity to work with staff on-site in parks. The program also offers the chance to attend events at the White House, such as the Easter Egg Roll, Halloween, and Tree Lighting.
Who We Are:
NPT’s mission is preserving parks today; creating park stewards for tomorrow. In the 35 years since NPT was established, the non-profit organization has completed 70 land acquisition, restoration, and mitigation projects in 31 states, 1 U.S. Territory and Washington, D.C. including 44 National Park Service projects.
In addition to land projects, NPT’s mission is to cultivate the next generation of park stewards through our national youth programs. NPT’s Buddy Bison School Program is a national environmental youth education program that engages students PreK-8th grade from Title I schools with local, state, and national parks. Our Buddy Bison Programs currently support more than 200 Title I schools across the country. NPT also organizes Kids to Parks Day, an annual national day of play that connects kids and families with their local, state, and national parks.
What You’ll Be Doing:
Youth Programs (80%)
- Work with staff to implement NPT action plan based on 2018-2019 goals
- Organize efforts behind Kids to Parks Day 2019 outreach
- Assist staff with maintaining media archive
- Conduct initial outreach to mayors and national partners in support of Kids to Parks Day 2019
Marketing and Communications (20%)
- Work with staff to create social content for multiple platforms
- Draft social media to enhance NPT’s visibility and reach
- Assist with web content and management
What We’re Looking For:
- Strong communication skills (written, phone, and in-person). Written documents will include email communications, newsletters, press releases, website content, social media, etc.
- Excellent organization skills.
- Ability to multitask and maintain high level of productivity.
- Proficiency with G Suite, Microsoft, PowerPoint, Excel, and social media (Facebook, Instagram and Twitter).
- Basic Adobe Photoshop, InDesign, and Illustrator skills.
- Excellent interpersonal skills, including listening, problem-solving, verbal and non-verbal communication, and displaying initiative with projects.
- Ability to work in a team or independently as needed.
- Familiarity with web development, particularly WordPress, is a plus.
- Willing to be flexible with hours depending on needs of the organization. NPT hosts 1-2 evening/weekend events per season and additional help is appreciated.
- Educational background in environmental education, communications, or a similar field is a plus.
- Preferred applicants will display an interest in the outdoors, youth education, and parks.
- Students enrolled in Environmental Education and/or Communications are highly encouraged to apply.
- NPT will consider applicants who are current freshmen through seniors, as well as recent college graduates.
- College credits may be obtained from this internship, however, students will be expected to complete and submit their own paperwork.
This position is located in Rockville, MD (parking included), the office is also metro rail accessible to the Rockville Station stop on the Red Line.
NPT has a strong commitment to creating a diverse and inclusive workforce, one that reflects our nation and the people we serve. We provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of sex, sexual orientation, gender (including gender identity and/or expression), pregnancy, race, color, creed, national or ethnic origin, citizenship status, religion or similar philosophical beliefs, disability, marital and civil union status, age, genetic information, veteran status or any personal attribute or characteristic that is protected by applicable local, state or federal laws.
Please submit the following to Samantha Jones at firstname.lastname@example.org by Sunday, February 3, 2019. Interviews will be conducted February 6-8, 2019.
- Cover letter explaining your interests, what you hope to gain, and what you can contribute during an internship with NPT.
- Current resume