Oakland Fourth Graders Receive Passes to Visit Public Lands and Waters

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FOR IMMEDIATE RELEASE
March 27, 2018
Contact: Samantha Jones, samantha@parktrust.org 301-279-7275 x 21
Eric Raymond, Eric_Raymond@vfc.com, 510-748-2714

Oakland Fourth Graders Receive Passes to Visit Public Lands and Waters

Every Kid in a Park Event at Marin Headlands connects children with nature

Oakland, CA – Today, partners came together to ensure kids across America can experience our national parks and public lands. The National Park Trust and The North Face joined the National Park Service to co-host an Every Kid in a Park event at the Marin Headlands in California for 35 fourth graders from Hoover Elementary School in Oakland, California. This is the fifth event as part of a special Every Kid in a Park event series hosted in five different cities (NYC, D.C, San Francisco, Chicago, and Boston), all funded by The North Face Explore Fund.

“Helping kids connect with the outdoors is one of the best things we can do as a company. The Explore Fund sits at the heart of our mission – to enable a life of exploration. As these fourth graders explore the natural world, test themselves hiking around, running and jumping, they are building connections that reinforce the value of time spent outside,” said Tom Herbst, Global Vice President of Marketing at The North Face. “The Every Kid in a Park program celebrates the beauty and joy of the outdoors and that’s something all communities should have the opportunity to experience, here in Northern California and across the country.”

The students received one-year entry passes to America’s federal public lands and waters through the Every Kid in a Park program, which seeks to connect young people with the great outdoors. By inspiring children to visit their national parks and public lands, waters and shores, the program aims to develop a lifelong connection to these special places shared by all Americans.

“We were delighted to work with The North Face to connect Oakland 4th graders to the Marin Headlands. They experienced a fun-filled day learning about local wildlife, history and outdoor recreation — and the importance of enjoying and preserving these special places,” stated Grace Lee, Executive Director, National Park Trust.

About The North Face®: The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.

About National Park Trust: NPT’s mission is preserving parks today; creating park stewards for tomorrow. In the 35 years since NPT was established, the non-profit organization has completed more than 60 land acquisition, restoration, and mitigation projects in 30 states, 1 U.S. Territory and Washington, D.C. including 48 National Park Service projects. In 2009, NPT launched its nationally recognized Buddy Bison Programs which currently supports more than 200 Title I schools across the country. Since 2011, NPT has organized Kids to Parks Day, an annual national celebration of America’s parks hosted on the third Saturday in May.

For more details about NPT can be found at www.parktrust.org.

About the National Park Service: More than 20,000 National Park Service employees care for America’s 413 national parks and work with communities across the nation to help preserve local history and create close-to-home recreational opportunities. Visit us at www.nps.gov, on Facebook www.facebook.com/nationalparkservice, Twitter www.twitter.com/natlparkservice, and YouTube www.youtube.com/nationalparkservice.

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